INDIVIDUAL ASSIGNMENT 2 - GRAPHIC AND COMPUTER DESIGN
INDIVIDUAL ASSIGN. (20%) – PERSONAL BRAND IDENTITY
INDIVIDUAL ASSIGNMENT 1 (20%) – PERSONAL BRAND IDENTITY By: AZRA NURJEHAN BINTI AZHAR (305057)
Objective :This motion graphic is aimed at visually conveying an idea or a message in a more interactive and more dynamic manner. It is through the use of motion graphics that visual elements, animation, and sound are merged to achieve attraction of attention, better understanding, and easier memorability of information. Another goal of the project is the enhancement of technical skills in terms of animation, timing, and telling a story with the help of professional software.
DescriptionIn this project of motion graphics, the designs and animations of the visual features of the text, shapes, and logos are to be made and fashioned in a way that provides a flowing and meaningful animation. This involves conceptual layout, the layout of the visual items, motion concepts and appropriate audio to make the whole experience more enjoyable. The motion graphic is concerned with clarity and creativity and uniformity of the visual style.
InspirationThe motivation behind this motion graphic is the current trends of digital design including minimalism motion graphics, smooth motion, and clean typography. The visual style and speed were conditioned by online platforms such as YouTube motion reels, social media advertisements, and animated intro with a logo. The idea was to make a simple but pleasing animation that is professionally and modernly appealing.
Sound Storyboard
Sound effects and music coincide with key animation moves and are used to increase the emotional effect and involvement.
Audio ( CapCut Copyright Sound)The sound applied in this project is a copyright-free sound at CapCut. This makes sure that this motion graphic can be distributed in a non-copyright way. The selected sound fits the style of animation, it is equally as energized as the video is long, and it supports the storytelling, but does not overwhelm the visuals.
How to use Adobe After Effects to create Motion Graphic
Creating a New Composition
Frame rate, size of set composition, and length.
Importing Assets
Add logo, images and audio files.
Organize layers properly
Apply keyframes to position, scale, rotation and opacity.Include some basic effects like motion blur or fade-in/fade-out.Time adjustment to create a flow of animation.
Rendering Final Output
Import CapCut audioStick animation beats with music.
Preview and AdjustmentsPreview the animationEnhance timing and motion.
Export the completed video with the right render settings.
Finished Product and Discussion.The final product is a fully motioned graphic video, which manages to convey the desired message using the smooth animation, unity of the images, and appropriate audio. The animation is interesting throughout, there is a smooth flow in the beginning and end, with proper transitions and tempo. The final project shows the grasp of the principles of motion graphics and successful visual communication.
My Logo Principle of Design.
ContrastThe difference in color, size, or movement is used to bring out important elements and enhance visibility by contrasting with other elements.
EmphasisEmphasis is achieved through the use of scale, motion or positioning to emphasize on the major logo or any significant message.
UnityThis has been done by the use of the same colors, typography and animation style throughout the motion graphic to create a sense of unity.
BalanceBalance is used because image elements are evenly spaced on the screen to prevent the crowding of the material.
ConclusionTo sum up, as an example of motion graphic, the project under consideration has turned out to be a successful synthesis of design principles, animation techniques, and audio that allows forming an interesting visual experience. The project has improved creative and technical skills through the Adobe After Effects. This motion graphic illustrates the significance of planning, consistency and design concepts in the creation of effective visual communication.
Objective :
This motion graphic is aimed at visually conveying an idea or a message in a more interactive and more dynamic manner. It is through the use of motion graphics that visual elements, animation, and sound are merged to achieve attraction of attention, better understanding, and easier memorability of information. Another goal of the project is the enhancement of technical skills in terms of animation, timing, and telling a story with the help of professional software.
Description
In this project of motion graphics, the designs and animations of the visual features of the text, shapes, and logos are to be made and fashioned in a way that provides a flowing and meaningful animation. This involves conceptual layout, the layout of the visual items, motion concepts and appropriate audio to make the whole experience more enjoyable. The motion graphic is concerned with clarity and creativity and uniformity of the visual style.
Inspiration
The motivation behind this motion graphic is the current trends of digital design including minimalism motion graphics, smooth motion, and clean typography. The visual style and speed were conditioned by online platforms such as YouTube motion reels, social media advertisements, and animated intro with a logo. The idea was to make a simple but pleasing animation that is professionally and modernly appealing.
Sound Storyboard
Sound effects and music coincide with key animation moves and are used to increase the emotional effect and involvement.
Audio ( CapCut Copyright Sound)
The sound applied in this project is a copyright-free sound at CapCut. This makes sure that this motion graphic can be distributed in a non-copyright way. The selected sound fits the style of animation, it is equally as energized as the video is long, and it supports the storytelling, but does not overwhelm the visuals.
How to use Adobe After Effects to create Motion Graphic
Creating a New Composition
Frame rate, size of set composition, and length.
Importing Assets
Add logo, images and audio files.
Organize layers properly
Apply keyframes to position, scale, rotation and opacity.
Include some basic effects like motion blur or fade-in/fade-out.
Time adjustment to create a flow of animation.
Rendering Final Output
Import CapCut audio
Stick animation beats with music.
Preview and Adjustments
Preview the animation
Enhance timing and motion.
Export the completed video with the right render settings.
Finished Product and Discussion.
The final product is a fully motioned graphic video, which manages to convey the desired message using the smooth animation, unity of the images, and appropriate audio. The animation is interesting throughout, there is a smooth flow in the beginning and end, with proper transitions and tempo. The final project shows the grasp of the principles of motion graphics and successful visual communication.
My Logo Principle of Design.
Contrast
The difference in color, size, or movement is used to bring out important elements and enhance visibility by contrasting with other elements.
Emphasis
Emphasis is achieved through the use of scale, motion or positioning to emphasize on the major logo or any significant message.
Unity
This has been done by the use of the same colors, typography and animation style throughout the motion graphic to create a sense of unity.
Balance
Balance is used because image elements are evenly spaced on the screen to prevent the crowding of the material.
Conclusion
To sum up, as an example of motion graphic, the project under consideration has turned out to be a successful synthesis of design principles, animation techniques, and audio that allows forming an interesting visual experience. The project has improved creative and technical skills through the Adobe After Effects. This motion graphic illustrates the significance of planning, consistency and design concepts in the creation of effective visual communication.
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